APA Style

Belch, George E., Belch, Michael A.. (2007). Advertising and promotion : an integrated marketing communications perspective seventh edition (seventh edition). Boston: McGraw-Hill Co. Inc..

Chicago Style

Belch, George E., Belch, Michael A.. Advertising and promotion : an integrated marketing communications perspective seventh edition. seventh edition Boston: McGraw-Hill Co. Inc., 2007. MM.

MLA Style

Belch, George E., Belch, Michael A.. Advertising and promotion : an integrated marketing communications perspective seventh edition. seventh edition Boston: McGraw-Hill Co. Inc., 2007. MM.

Turabian Style

Belch, George E., Belch, Michael A.. Advertising and promotion : an integrated marketing communications perspective seventh edition. seventh edition Boston: McGraw-Hill Co. Inc., 2007. MM.